Objectivity and Impartiality
Great journalists know to stay away from any conflicts of interest and act independently. Doing the opposite can compromise the integrity of their work and eventually damage their credibility or career. The main focus of the job is the public's right to know the truth.
Although it may be difficult at first, journalists need to decline all gifts, favors, and special treatment if it compromises journalistic integrity. This also includes political involvement and public office offers as well. Bidding for news and sources offering information in return for money or favors is on the same terms as this and ethically frowned upon. Journalists should resist the pressure from advertisers and special interest companies when trying to influence certain news coverage. This could involve gifts or favors in order to sway views.
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