Journalists occasionally write regular pieces for publications. These are considered columns and the journalists that write them are columnists. They distinguish the columnist's voice and personality, creating a regular piece that readers look forward to. Columns are written about everything from advice to gossip. Audiences determine the types of columns they want and the columnists they want to hear from by the frequency they read. Publications publish the most popular columns to establish loyal readerships and numbers.

Return to Journalism Encyclopedia.