Conflict of Interest
If a member of the media has obligations or interests that are at odds with his duties to his employer, his media channel and his audience, this is called a conflict of interest. It must be avoided at all costs. both to prevent a reason for dissatisfaction on the part of the media listeners and readers, but also to uphold the ethics of the role of report and its professionalism.
It can take several forms. Here are two of the most obvious: to not report on friends and family and to avoid accepting trips paid for by other organizations like government agencies, movie studios or other private businesses. Reporters should not accept any type of gift, monetary recompense, donation in their name, free tickets, or major hospitality. It is usually frowned on to pay sources for stories or to promise them some favor in return for an interview.
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