Crossmedia is the circulation of various content among different media including print, Internet, communication, and broadcast. In most cases, this is done simultaneously. The term is used by publishers when referring to a variety of activities in the publishing world including distribution of media and magazine design. Outside of publishing, crossmedia is commonly used to point toward a concept's overall communicative goal and how that concept will achieve it.

Using different media to increase the entire territory of a marketing campaign is one way to use crossmedia for marketing. This is done quite often in the publication world as it opens new opportunities and prevents restricting to a single audience. Most companies and publishers will use crossmedia to distribute their content in order to drastically increase brand-awareness. The larger the audience, the more possibility the publication will have to grow. Crossmedia is one of the best and most effective ways of advertising and awareness currently.

Return to Journalism Encyclopedia.