In order to control the scheduled release and development of content, regardless of the outlet, all journalists follow an editorial calendar. Without these calendars, the content may not necessarily meet the demands of the audiences and advertisers. In an attempt to appeal to advertisers, some publications may even publicly release portions of their calendars. Editorial calendars have been used since the beginning of the printing and publication process, increasing significantly with the demand brought by web content. These calendars include everything from story ideas to published content, as well as a full glossary of terms needed to be understood.
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