Framing is the method of manipulating the audience's or individual's perception when it comes to the media. In most cases, this is done for research purposes as it helps show both psychological and sociological data. Since the beginning of framing data research, scientists and publications have been able to identify how audiences react to certain information that is released in the media, and how that impacts the media world in general. There are three basic areas of framing research including journalist norms, political actors, and cultural contexts.

Return to Journalism Encyclopedia.