Print books are published under a trade name, which is called the imprint. A publishing firm often has numerous imprints, or names, that are geared to different sections of the market. For example, it might have one for nonfiction political works, another for murder mysteries.

In the United Kingdom, the Imprint Act of 1961 made it a legal requirement that printers put their name and address on every paper or book they print, either on the first or last page. An update to the law made it a requirement that all election matter, including that published online, shows the name of the sponsor of the material, including the name and address of the person in whose interest the work is published.

Return to Journalism Encyclopedia.