News publications, whether print or broadcast, depend a lot on advertisers for their funding and assistance. Some say around half of news releases are advertisements. The other half, which is actually news content, is called a newshole. In specific terms, a newshole is the space that is allotted for the actual news. Outside of the newshole, print space or broadcast time is devoted to advertisement. There are full newshole allocation policies in place in order to assure proper guidelines and specifics are being followed on the advertiser and publication's behalf.

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