The silly season is also commonly referred to as the slow news season, when news stories slow down and flippant accounts start playing more often. In print news, they rely a lot on advertisements to fill their pages. Unfortunately, there tends to be a drop in readership during the silly season as the real news stories are few and far between.
During this period, a lot of vacations take place. This also contributes to the decline of news. Newspapers try harder to gain subscribers during the silly season, publishing whatever stories they can. This may include inconsequential events with spins to make them pop out at readers.
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