Soft media is news and information we receive from media forms like television, articles, and magazines that mostly handle material including entertainment and lifestyle. Soft news can also be referred to as market-centered journalism or infotainment, as they primarily focus on informing the public in an entertaining way, as well as obscuring the line that exists between the news and leisure.
Today, it is becoming increasingly more difficult to differentiate between hard and soft news due to the various ways organizations are bring their messages to the audiences. Consumers can find news in mediums such as entertainment or lifestyle magazines as well. Since the demographics and audiences are growing for different media like television, publications can use these in new and creative ways to bring the most updated news to society.
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