A journalist's voice is their own opinion and words. Incorporating one's voice into a piece can drastically personalize and change the entire tone of what the writer is trying to portray. Voice can be important depending on the style of journalism it is being added into. Most investigative journalists, for example, would most likely keep their personal opinions and voice to a minimum, sticking to the facts. Other journalists attempt to make their voice known, developing a name for themselves based on their views and outlooks.

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